Social media campaign follows fans on missions in New York City
New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.
“New York is known the world over for having an urban population that is the most culturally diverse — one that allows for constant discovery on a daily basis, and for having a legendary reputation,” said Aurelie Prat, Label 5 brand manager, in a statement. “As such, The Big Apple epitomizes what Label 5 is all about and seemed a very natural location to host and launch the Label 5 WorldmiXperience Web series here. The WorldmiXperience is a great opportunity for Label 5 to celebrate the world mix spirit.”