Mercy launched a newly designed can featuring an angel and blue shield, symbolizing Mercy’s goal to protect and defend its consumers from hangovers. The non-alcohol, caffeine-free beverage’s redesigned label presents a bolder and clearer picture of the product’s benefits, the company says. “We are thrilled with the redesign,” said Mercy Founder Dave Shor in a statement. “The angel and blue shield represent what we’ve achieved — a perfect blend of amino acids, antioxidants and vitamins that will help boost your body’s natural defenses and rid your body of acetaldehyde.” The new Mercy cans are available at grocery stores, restaurants, hotels and bars in the New York City area and can be purchased online at drinkmercy.com.
Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says. The new bottle is more slender with high shoulders, giving it a distinctive, modern feel, it says. To spread a summertime feeling, the brand also updated its logo to a “clean and modern” image of a setting sun on the beach, it says. Plus, the new bottles feature a transparent window to showcase the fresh, clear spirit inside the package and maximize shelf appeal, it adds. The new bottles are scheduled to arrive in retail stores this spring.