Jägermeister launches ‘A Brother in Your Corner’ competition
Jägermeister, a brand of Sidney Frank Importing Co. Inc., Rochelle, N.Y., partnered with boxing trainer and former professional boxer Freddie Roach to launch its newest social responsibility campaign and consumer competition, "A Brother in Your Corner.”
The team is challenging fans of legal drinking age to share stories of how they live by the "Jäger Code" of always having “A Brother in Your Corner” for a chance to win a trip for four to Las Vegas where they will receive a private training session and dinner with Roach, boxing tickets and VIP access to an exclusive party.