Beverage News

Oskar Blues brews go on tour

Beginning Jan. 16, Longmont, Colo.-based Oskar Blues Brewery is celebrating the I Love Beer mini-tour at all Old Chicago locations in Colorado. The 25 restaurants will host Pint Nights including beer tastings and other celebratory events through Feb. 3, with many locations hosting multiple events throughout the tour.

As part of the festivities, Oskar Blues is highlighting its Dale’s Pale Ale as well as its Chaka Belgian Style Ale and IceyPA wheat IPA beer, which were both brewed specifically for the Colorado tour. Tour attendees also can enter to win a pair of custom Icelantic nomad skis featuring Oskar Blues designs. Winners will be announced at each Old Chicago location at the end of the tour and must be present to win.
 

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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