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Ecosentials LLC plans to launch Vitamin Squeeze Powder Water Enhancers in December or early January. Packaged in a patent-pending squeezable bottle designed for on-the-go use, Vitamin Squeeze Powder Water Enhancers contain vitamins C, D, B3, B5, B6 and B12 as well as electrolytes, zinc and chromium. The brand will include five multi-vitamin flavors — Strawberry Watermelon, Lemonade, Fruit Punch, Acai Grape Pomegranate and Pink Grapefruit — as well as three energy flavors — Black Cherry, Blood Orange and Blueberry Pomegranate Acai — which are supplemented with 60 mg of caffeine. Each 24-gram bottle holds 12 servings and is free of calories, sugar and carbohydrates. A bottle will have a suggested retail price of $3.99. The company also is working on a line of functional water enhancers that aid in appetite suppression, relaxation, joint health, heart health, memory improvement and digestive health.
Ecosentials LLC, Phoenix, Ariz.
Distribution: Select markets