When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road. Many beverage companies travel both roads; however, which one do foodservice operators take? Lately, it seems there might be a trend toward taking the path toward innovation.
On Aug. 31, Taco Bell added a new drink to its FirstMeal breakfast menu. Unlike the coffees, juices and smoothies typically associated with breakfast, Mtn Dew A.M. is a combination of PepsiCo’s Mountain Dew soda and Tropicana orange juice.