Customer satisfaction toward purchases in the soft drink and beer categories remained relatively stable in the last year, with both segments showing approximately a 1 percent decrease in scores compared with the previous year, according to a study by the American Customer Satisfaction Index (ACSI), Ann Arbor, Mich.
The soft drink industry is maintaining a high level of customer satisfaction in 2012, despite a small downturn of 1.2 percent to 84 points on a scale of 0 to 100. As some consumers opt for more noncarbonated offerings like ready-to-drink teas, the major producers of CSDs are doing a good job of innovating to keep pace with changing preferences, the report states.