With beverage-makers constantly innovating their product lines to offer consumers healthier options, consumers are at no loss for choices. But as beverage manufacturers are developing these new, healthier products, the bigger question might be if consumers want these options.
During a webinar hosted by Chicago-based Mintel titled “Unexpected Trends, Unexpected Opportunities: Busting Myths in Consumer Behavior,” presenter Alex Smith, director of consumer trends with the market research firm, addressed the myth regarding whether consumers wish to eat more healthfully.