Carbonated Soft Drinks / Beverage News

Dr Pepper unveils ‘Avengers’ packaging, promotions

Dr Pepper Avenger cans in bodyDr Pepper Snapple Group (DPS), Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”

Available now nationwide, the collectible cans feature members of Marvel’s Earth’s Mightiest Heroes, who are each in a specific pose. When the eight cans are assembled side-by-side, fans can see the full power of “Marvel’s The Avengers” team linked together ready to fight a battle.

“Dr Pepper and ‘Marvel’s The Avengers’ fans both crave epic adventure,” said Dave Fleming, director of marketing for Dr Pepper, in a statement. “Dr Pepper is teaming up with Marvel to provide a one-of-a-kind ‘Marvel’s The Avengers’ experience — something fans can’t get anywhere else.”

Dr Pepper’s new commercial dramatizes the potential for anyone to be a hero by featuring a group of “one-of-a-kind” people assembling to impress comic book legend Stan Lee. The commercial can be viewed online at www.youtube.com/user/drpeppervideos.

The company also released “Skrulls Takedown,” a free online game hosted on www.drpepper.com that is inspired by the battles between alien shapeshifters and the Avengers that have been featured in Marvel comic books throughout the last 40 years. Players are able to emulate their favorite Avengers member as they appear in the “New Avengers” comic book, and fight for justice as Thor, Iron Man, Captain America or The Hulk. They also are able to share high scores and challenge friends to join in on the action on Twitter and Facebook, the company says.

“Marvel’s The Avengers” movie opens nationwide May 4.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!