TroopFuel launched a new brand of energy drinks in original and sugar-free varieties. TroopFuel energy drinks contain 55 mg. of caffeine and a blend of vitamins and nutrients to deliver energy, performance and health benefits. TroopFuel's mission is to thank and support the U.S. Armed Forces; therefore, 10 percent of the profits from its sales will be donated to veteran's causes. To date, TroopFuel has supported the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, the company's own nonprofit organization aimed at eradicating veteran homelessness by 2017. A 12-ounce can has a suggested retail price of $2.