Beverage News / Beer

Coors Light to recognize African-American community leaders

February 14, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

Chicago-based MillerCoors brand Coors Light partnered with 100 Black Men of America Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, for the Coors Light Ice Cold Leader program that will recognize exemplary community ambassadors.

“We’re very excited about this new program and collaboration with 100 Black Men of America,” said Larry Waters, director of multicultural relations for MillerCoors, in a statement. “The mission of 100 Black Men aligns with our own core values as we collectively work to help develop and recognize the next generation of African-American leaders in our communities.”

Consumers from across the country can vote for nominees from Atlanta, Baltimore, New Orleans, Baton Rouge, La., Birmingham, Ala., and Mobile, Ala., who were selected based on their ability to lead by example, motivate others and create or inspire positive living and innovation with a lasting effect on their communities, the company said. Through March 15, consumers can visit www.icecoldleader.com to learn about the contestants and cast their votes for the most deserving candidate in each city.

Participating retail locations will display signage to drive online consumer voting. The Ice Cold Leader program was established by Coors Light to recognize community leaders. The winners will be announced in April with a celebratory reception honoring each winner in his  respective city, the company said. As part of the partnership with 100 Black Men of America Inc., Coors Light will donate $100,000 to the national chapter and participating local chapters of the organization.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px