Companies across the supply chain have embraced sustainability as an overarching term for better business practices. Through the years, corporate definitions have expanded beyond decreasing packaging waste and water usage to the introduction of functional products and employee wellness programs. Indeed, offering a standard definition of “sustainability,” not to mention its key issues, can be difficult.
“Sustainability today can be a confusing topic,” says Amanda Josey, strategic marketing manager of human nutrition for BASF Corp., Florham Park, N.J. “If you ask three people to define it, you’ll get three very different answers.”