The Children’s Food and Beverage Advertising Initiative (CFBAI), a program of the Council of Better Business Bureaus, announced an agreement that will enforce uniform nutrition criteria for food and beverages advertised to children. The CFBAI in collaboration with top food industry scientists and nutritionists developed the nutrition criteria.
According to the CFBAI, approximately one in three products currently advertised to children does not meet the new nutrition criteria, which means that many companies will need to reformulate their products or they will not be able to advertise these products after Dec. 31, 2013. The new criteria encourage new products with less sodium, saturated fat and sugars, and fewer calories.