Beer

Beer sales weather market challenges

July 12, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Infinium

The beer category showcased a mixed bag of results as the industry saw prices increase and case sales decrease. Consumer preferences seemed to change compared to last year as some domestic below-premium brands saw sales decrease, while imported beers saw high points from a few particular brands.

Domestic beer sales remained relatively flat accounting for more than $18.4 billion in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, for the 52 weeks ending May 15, according to SymphonyIRI Group, Chicago. Although sales remained unchanged, case sales declined 2.6 percent in measured channels during the same time period. The category saw $0.40 increase in the average price per case.

Category leader and Anheuser-Busch InBev brand Bud Light accounted for more than $5.2 billion in sales at a 1.4 percent increase, while the company’s Budweiser brand saw a 4.3 percent dip in sales and a 5.6 percent decrease in case sales, according to SymphonyIRI.

MillerCoors brand Coors Light had a positive year all around with $2 billion in sales, which represents a 2.8 percent increase, and a 1.9 percent case sales increase, SymphonyIRI states. The company’s Miller Lite brand remained relatively flat in sales with a slight 1.6 percent decrease in case sales.

The company also expanded its low-calorie MGD 64 line with the launch of limited-edition MGD 64 Lemonade.

The Top 10 domestic beer brands also included sub-premium priced brand Keystone Light, which increased sales

2.3 percent for more than $489.5 million and below-premium Natural Ice with $352 million in sales, a 2.5 percent increase, based on SymphonyIRI data.

The imported beer category fared better this year compared to last as it posted $3.4 billion in sales for a 1.1 percent increase. Groupo Modelo’s Corona Extra and Heineken USA’s Heineken brand remain No. 1 and No. 2, respectively, despite posting slight decreases.

The category saw double-digit strides from Crown Imports’ Modelo Especial brand with 16.1 percent increases for more than $292.6 million in sales, SymphonyIRI states. Heineken USA’s Dos Equis XX Lager Especial and Anheuser-Busch InBev’s Stella Artois also had large gains with 23.3 percent and 22.1 percent, respectively.

A bright spot for the industry was craft beer, which accounted for $1.1 billion in sales, which is a 14.2 percent increase. The segment also saw case sales increase 12.5 percent, according to SymphonyIRI.

The Samuel Adams brand family was at the top of the craft beer brand list with $227.3 million in sales at an 8.1 percent growth rate. Samuel Adams owner The Boston Beer Co. continued its tradition of experimentation last year when it released Infinium, a champagne-style beer created in collaboration with Germany’s Weihenstephan Brewery.

All Top 10 craft beer brands posted gains, except for Pyramid’s brand family, which was relatively flat, according to SymphonyIRI.

Magic Hat brands increased the most during the same time period reporting a 21.3 percent increase in sales for more than $25.5 million. Magic Hat and Pyramid’s parent company Independent Brewers United Inc. was sold to North American Breweries Inc. in August 2010.

Goose Island’s brands also performed well with a 20.8 percent increase. The Chicago craft brewer was acquired earlier this year by distribution partner Anheuser-Busch. BI

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px