- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Radio host Rush Limbaugh introduced the Two If By Tea line of ready-to-drink iced teas. The line includes Regular, Raspberry, Diet Original and Diet Raspberry flavors and has been in the works for one year by Limbaugh, his wife, Kathryn, and a small development team.
The Two if By Tea name is a twist on the Henry Wadsworth Longfellow poem, “Paul Revere’s Ride,” that features the line “one if by land, and two if by sea.” The packaging depicts Limbaugh dressed as Paul Revere. In addition, the product is assembled, packaged and distributed in America, which reflects the American values and patriotic theme, the company says.
Two If By Tea sponsors the Marine Corps-Law Enforcement Foundation and will donate a minimum of $100,000 to the foundation beginning in June. The foundation provides assistance to the children of United States marines and federal law enforcement personnel who were killed on duty or died under extraordinary circumstances while serving the country.
The product line will be advertised on radio, digital media and outdoor displays. In addition, the company is planning a large national promotion as well as product sampling opportunities, the company says.
The iced teas are available online at www.twoifbytea.com in 16-ounce bottles in 12-packs for $23.76.