The history of The Coca-Cola Co. is integrally tied in with the iconic marketing campaigns that made Coca-Cola the worldwide brand it is today. Although technological advances are changing the way it interacts with consumers, the company still sees a common goal for its outreach, explains Clyde Tuggle, senior vice president of global public affairs and communications for The Coca-Cola Co.
“In a sense, social media, we talk a lot about that, and it’s always been around,” Tuggle says. “Connecting with people isn’t new, it’s only the means that have changed. We’ve evolved the way we interact with customers and consumers, recognizing that technology is just the vehicle to get you there — it’s still about making human connections. The great thing for us is that Coca-Cola has always been about bringing people together.”