Creator's Briefs

July 1, 2005
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Creator’s Briefs

Omega-3 health function claims
Pizzey’s Milling USA has announced that food products containing flaxseed qualify for two Structure Function Claims — ALA Omega-3s are beneficial to health maintenance, and ALA Omega-3s support cardiovascular health. Flaxseed is a vegetarian product milled as a source of fiber, phytoestrogens and omega-3 fatty acids. ALA comprises 22 percent of flaxseed’s omega-3 fatty acids. — Pizzey’s Milling, Box 132, Angusville, MB, Canada R0J0A0; 204/773-2575; pizzys.com.
USDA guide
Tree Top Ingredients has developed the Tree Top Food Serving Calculator based on the new USDA Dietary Guidelines for Americans. The guide helps processors determine how much of an ingredient can be used to qualify as a serving of fruit, as well as possible applications and information on moisture content and BRIX. — Tree Top, P.O. Box 248, Selah, Wash. 98942; 800/367-6571; treetop.com.
Sports nutrition
Stepan Food & Health Specialties Neobee Medium Chain Triglycerides can be used in sports nutrition beverages and bars. They are metabolized in one-eight the time of typical longer chain fats to provide a more readily available source of energy. Neobee M-5 and 1053 are effective stabilizers for flavors, colors and vitamins. Neobee is ordinarily offered as a colorless, odorless low-viscosity liquid, and is now available as a free-flowing powder for use in powdered beverages. — Stepan Co. Food & Health Specialties, 100 West Hunter Ave., Maywood, N.J. 07607; 201/712-7642; stepan.com.
It’s Commonsense
Danisco has introduced Commonsense Flavors based on human flavor perceptions, which it describes as a whole new way of ensuring food and beverage products live up to consumer expectations. Commonsense flavors are available in natural, nature-identical and heat-stable formats for beverage and dairy applications. One of the key technologies behind Commonsense Flavors is proton reaction-mass spectrometry (PTR-MS), which makes it possible to measure the flavor components released while food and beverages are consumed. The measurement provides a picture of how consumers perceive taste and allows for factors such as aroma and flavor release. — Danisco USA Inc. 411 East Gano, St. Louis, Mo. 63147; 913/764-8100.
SunActive Zinc
Taiyo International has launched SunActive Zinc, its latest addition to the Nutrition Delivery System, for use in food and beverage applications. Zinc is an essential trace mineral that plays a role in virtually all biochemical pathways and physiological processes. The company says SunActive Zn, a micro-encapsulated zinc oxide, allows foods and beverages to be fortified with zinc with high bioavailability, no precipitation, high stability and no unpleasant zinc flavor. SunActive Zn can be used in dairy and soy beverages, yogurts, candies, gums and nutritional supplements.— Taiyo International Inc., 5960 Golden Hills Drive, Minneapolis, Minn. 55416; 763/398-3003 taiyointernational.com.
StabilEase flavors
Blue Pacific Flavors has introduced StabilEase, a functional flavor system that can enable acidified juice-and-milk and juice-and-soymilk beverages to be made shelf stable without ringing or separation in hot-fill processing. The new flavor system not only enhances the creamy flavor and mouthfeel of ice cream and dairy- and soy-based beverages, but it has the added functionality of protecting dairy and soy proteins from agglomerating when acidified. Based on this new technology, beverage developers can now engineer shelf stable, homogeneous, acidified milk- and soy-based beverages for PET, glass or plastic bottles. The range of natural favors includes Strawberry, Strawberry-Banana, Orange, Guava, White Peach, Red Peach, Whiteberry, Blueberry, Mango, Fuji Apple, Green Apple, Red Delicious Apple, and many more. — Blue Pacific Flavors, 1354 S. Marion Court, City of Industry, Calif. 91745; 626/934-0099; bluepacificflavors.com.
Fruit flavors
California Custom Fruits and Flavors manufactures fruit products and flavors for the beverage, confection, frozen, cultured dairy and bakery industries. Housed in an 85,000-square-foot production facility, the company offers laboratory facilities such as research and development, quality assurance and a full-service micro lab. — California Custom Fruits and Flavors, 5800 Ayala Ave. Irwindale, Calif. 91706; 626/812-6555; ccff.com.
Brain food
Degussa Food Ingredients has introduced LECI-PS soybean lecithin-based nutritional supplement to improve cognitive function in a non-GMO version in concentrations from 20 to 90 percent PS. In addition to a water-dispersible powdered form that can be used for instant drinks and dairy beverages, the non-GMO version will be available as a softgel capsule. Documentation of compliance with non-GMO labeling guidelines is available. — Degussa Food Ingredients, Lise-Meitner-Str. 34, Freising, Germany, 85354; 49 8161548 0; degussafoodingredients.com
Natural fruit distillates
Treatt offers Treattarome 100 percent natural, From The Named Food (FTNF) clear distillates developed using specialized technologies, including a short duration/low temperature distillation process that ensures maximum flavor entrapment. Included in the rage is Mango Treattarome 9830, which imparts a natural ‘zing’ when added to flavor blends for an authentic mango flavor. At 0.1 percent, the ingredient imparts an intense mango character, while at 0.05 percent, it adds fresh, tropical notes to fruit juices. Similarly, Banana Treattarome 9730 offers a range of freshly ripened banana flavors for products such as clear beverages, juices and alcohol beverages. The line also includes kiwi, passion fruit and guava flavors. — Treatt USA Inc., 4900 Lakeland Commerce Parkway, Lakeland, Fla. 33805; 863/668-9500; treatt.com.
Pure vitamin B
BASF’s Human Nutrition business has introduced two new, highly pure forms of Riboflavin — High Flow 100 and Fine Powder. Both are 100 percent vitamin B2 powders that meet the monographs requirements of the United States Pharmacopoeia and the Food Chemicals Codex. The new riboflavin products are produced by a fermentation process that uses naturally occurring, non-genetically modified microorganism. High Flow 100 offers solubility and dissolution qualities for tablet and beverage applications, while Fine Powder has a bright yellow color suitable for premixes and applications requiring color uniformity. — BASF Human Nutrition, 3000 Continental Drive North, Mount Olive, N.J. 07828; 800/527-9881; humannutrition.basf-corp.com.
Tools for winemaking
Chr. Hansen is helping winemakers with innovative wine cultures and yeasts for successful malolactic fermentations as well as optimal process and flavor control. The company’s Viniflora wine concept offers easy-to-use, direct inoculation cultures and Saccharomyces and non-Saccharomyces yeasts and will showcase the items at the American Society for Enology and Viticulture annual meeting this month. — Chr. Hansen, 9015 West Maple Street, P.O. Box 14428, Milwaukee, Wis. 53214; 414/607-5700; chr-hansen.com.
So sweet
Vitafoods Flavors has introduced Oh! So Sweet, an all-natural low-calorie sweetener classified as a natural flavor. The sugar substitute is 600 times sweeter than sugar and has been agglomerated with three different bulk sweeteners to allow food and beverage producers to choose a profile that best matches the profile of their products. The ingredient is classified as GRAS as a natural flavor and provides a natural sugar-like taste with a sweet finish and provides clean labeling for low-calorie and low-carbohydrate food and beverage systems. — Vitafoods Flavors, a division of the Arnhem Group, 25 Commerce Drive, Cranford, N.J. 07016; 800/851-1052; arnhemgroup.com.  
U.S. Demand for anti-aging products, including dietary supplements, pharmaceuticals and cosmetic products, is expected to grow 8.7 percent per year to reach $30.7 billion in 2009, according to a new report from the Freedonia Group, Cleveland, Ohio. Fueling the growth will be the increased number of individuals entering their 50s, which is set to expand at a 2.5 percent annual rate. Freedonia points out that this population is one of the most affluence generations and is willing to pay for products that provide anti-aging benefits.
The health maintenance segment is expected to draw the largest share of the pie, with memory improvement, vision care and prostate care leading the list of demands.
U.S. Demand for anti-aging products, including dietary supplements, pharmaceuticals and cosmetic products, is expected to grow 8.7 percent per year to reach $30.7 billion in 2009, according to a new report from the Freedonia Group, Cleveland, Ohio. Fueling the growth will be the increased number of individuals entering their 50s, which is set to expand at a 2.5 percent annual rate. Freedonia points out that this population is one of the most affluence generations and is willing to pay for products that provide anti-aging benefits. The health maintenance segment is expected to draw the largest share of the pie, with memory improvement, vision care and prostate care leading the list of demands.
U.S. Anti-Aging Product Demand (U.S.$ millions)
Item 1999 2004 2009 % annual
growth 2004-2009
Health maintenance$9,547$18,050$26,7908.2%
Appearance$953$2,170$3,92012.6%
Total$10,500$20,220$30,7108.7%
Source: The Freedonia Group, Cleveland, Ohio; Anti-Aging Products

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