News Briefs

News Briefs

Anheuser-Busch plans to increase its holding in Seattle’s Redhook from 29 percent to 34 percent. “Our restructured agreement continues to provide our wholesalers with a high-quality portfolio of craft specialty beers that serves the key high-end segment,” said August Busch IV in a statement.
Euphoria Water Co., Miami, Fla., has expanded its distribution in Arizona by contracting with Pearce Beverage Co. Euphoria has exclusive co-branding rights with major national charities including the March of Dimes, City of Hope, Special Olympics and Make-A-Wish Foundation. The agreement will put the bottled water in IGA, Albertson’s, Basha’s supermarkets and many convenience stores, drug stores and restaurants.
“While we are primarily known for our beer distribution, getting onboard with a cause-related product like Euphoria enhances customer and consumer confidence in our business, while keeping our trucks full at the same time… we have the benefit of an aggressive support program that enables us to sell product as well as deliver a charitable message to all of our key accounts,” said Pearce Beverage Marketing Director Bob Newquist.
Miller Brewing Co., Milwaukee, recently announced it was one of only 36 companies to receive a 100 percent rating from the Human Rights Campaign Foundation’s Equality Index. The annual HRC survey rates companies on how inclusive and supportive they are to gay, lesbian, bisexual and transgender employees, consumers and investors. The survey questions companies on their domestic partner benefits, support for employee networks, advertising, community events and organizational support.
“We’ve worked hard to develop and create policies that are supportive to many diverse legal beer-drinking audiences and take great pride in our ability to speak directly to these groups,” said Danae Davis, Miller’s director of diversity affairs, in a statement.
Schools will be able to serve soymilk to kids who do not drink milk thanks to some recently passed legislation. According to the Soyfoods Association, which lobbied for the changes, parents will have to submit written requests for their children to switch to soy, and schools will have to notify state agencies of their plans to serve soymilk.
“Now if parents and schools take action, no child will be left without a nutritious beverage to drink with their school meals,” said Tina Nelson, past president of the Soyfoods Association of North America. “SANA will be helping foodservice personnel understand how to meet the required notifications to secure reimbursement when serving fortified soymilk.”
Stimson Lane Ltd., Woodinville, Wash., maker of Chateau Ste. Michelle and Columbia Crest wines, has changed its name to Ste. Michelle Wine Estates. The company has a portfolio of seven Washington state wines, and during the past two years has added 20 people to its nationwide sales force and stepped up efforts in its export markets such as Great Britain, Japan and Canada.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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