Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers

April 4, 2011

Pepsi Max, a product of PepsiCo, Purchase, N.Y., partnered with companies in the technology and music industries to create innovative experiences for attendees of last month’s South by Southwest festival in Austin, Texas.

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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.

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AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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Pepsi Max, Corona and Lifeway Rollout New Programs

Beer brands and soft drinks target consumers

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