Beverage News

Expo West features latest natural innovations

March 7, 2011
/ Print / Reprints /
/ Text Size+

Natural Products Expo West is expected to draw more than 55,000 attendees Thursday through Saturday to the Anaheim Convention Center in Anaheim, Calif. Co-located with the product focused show is Supply Expo, an ingredient-centric exhibition. In addition, NutraCon, which has an ingredient and technology research focused schedule of education sessions, will take place March 9 to 10.

This year’s Natural Products Expo West event will host more than 2,000 exhibiting companies, which includes nearly 500 first-time exhibitors, that will showcase beverages, organic products, supplements, health and beauty products.

Beverage companies, including Activate Drinks, Bolthouse Farms, Celsius, Honest Tea, Lifeway Foods, Naked Juice, NextFoods, New Leaf Brands, O.N.E. Natural Experience, Sweet Leaf Tea, Yakult and Zola Brazilian Superfruits are among the exhibitors featuring their products at the show.

This year’s event will have a greater emphasis on technology, such as a Natural Products Expo West iPhone app. Digital solutions also are the focus of education sessions, including speakers from Google discussing how to reach consumers at the digital shelf and a presentation from Entrepreneur magazine on advanced social media tactics.

Education sessions at Natural Products Expo West also will focus on “Marketing to Moms” and a keynote from Bridget Brennan, author of “Why She Buys: the New Strategy for Reaching the World’s Most Powerful Consumers.”

Beverage Industry will be on-site at Natural Products Expo West and will be Tweeting (@BeverageInd) regularly from the show floor about beverage launches, ingredient innovations and news from the show floor.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!