Brown-Forman added Early Times 354 Bourbon to its line of bourbon of the same name. The variety is made with a traditional recipe of water, select grains and proprietary yeast and is distilled and matured in select oak barrels. The product takes its name from the Early Times Distillery’s permit number 354. Early Times 354 Bourbon is packaged with a retro-classic design inspired by the 1930’s brand packaging in 750-ml. bottles that are available for $15.99. The bourbon will be sold in 17 U.S. markets initially with more to follow throughout the year, the company says.