Retailer Supervalu introduced Buck Range Light, a private label beer. An American lager, Buck Range Light is sold for $5.99 each 12-pack. The beer is the retailer’s first private label product in the value-priced beer category. Supervalu also sells RJ King Wingwalker and Metolius craft beer brands and import offerings Gouden Haven and San Lucas. Supervalu owns Albertsons, Jewel-Osco, Cub Foods and Farm Fresh retail banners.
Supervalu, Eden Prairie, Minn. Telephone: 952/828-4000 Internet:www.supervalu.com Distribution: Select markets
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The September 2015 issue of Beverage Industry includes a cover story about our Wholesaler of the Year, Andrews Distributing, as well as articles about coffee pods, Geloso Beverage, and sweetener choices in beverages. Check it out today!