Company plans to expand team, retail presence, marketing campaign
July 18, 2017
Los Angeles-based Koia, a manufacturer of plant-based protein beverages, announced that it has closed on $7.5 million of Series Seed capital in a funding round led by KarpReilly, alongside existing institutional investor AccelFoods.
When the Netherlands-based Innova Market Insights announced its Top Ten Trends list for 2017, clean label was highlighted as the No. 1 trend of the year. “Interest in naturalness and clean label continues to feature strongly,” Lu Ann Williams, director of innovation at Innova Market Insights, said in a statement.
With a hand in many of the trends impacting consumer packaged goods, millennials have played a role in the growth of natural, organic and non-GMO products. In conjunction with the demand for better-for-you products, consumers are looking for flavors that are perceived to be healthier.
When Austin Allan traveled to Madrid to study abroad in 2001, he did not know that the upbeat people, culture and lively, rich flavors of Spain that he “fell in love with” would result in a new livelihood: Tio Gazpacho.