Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.
Caliwater Cactus Water, Los Angeles, unveiled two new flavors, Cactus + Peach and Cactus + Berry. Both new flavors contain Prickly Pear Extract, are Non-GMO Project verified, not from concentrate and contain zero added sugar.
Lawrenceville, N.J.-based iTi Tropicals Inc. launched a new website, ititropicals.com. Created to provide an enhanced user experience, information resource and service offering, the website features a fresh graphic design, improved navigation and functionality, and a cutting-edge corporate video, the company says. The primary objectives were to offer the user optimal ease-of-navigation and visual appeal, it adds.