New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.
Protypes designed to encourage formulation conversations
April 15, 2015
Bulk tropical fruit juices, purees and concentrates supplier iTi Tropicals Inc. announced the availability of six custom coconut water and coconut milk prototype blends specifically designed to stimulate research and development and to initiate a creative dialog.
In the past year, Life Up LLC’s Foco 100% Pure Coconut Water line has added 10 distributors, secured distribution in major supermarket chains and more than doubled its sales, according to Contessa Foconut Donna Bimbo, chief executive officer of the Brooklyn, N.Y.-based company.
In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!