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National Beer Wholesalers Association Convention and Trade Show

10/16/11 to 10/19/11
Caesar's Palace
Las Vegas, NV
United States

NBWA's 74th Annual Convention and Trade Show will take place October 16-19, 2011, at Caesar's Palace in Las Vegas, Nevada. Hotel accommodations for your stay at Caesar’s Palace can be made by calling 1-866-227-5944.  The negotiated room rates are: $188 per night for the Forum Tower and $193 per night for the Palace and Augustus Towers.  Please mention that you are attending the National Beer Wholesalers Association’s Annual Convention & Trade Show to get these special rates.

NBWA’s Annual Convention and Trade Show are designed to provide valuable education programs and important networking opportunities for the beer industry. Every odd-numbered year, the Convention and Trade Show are held simultaneously in Las Vegas, giving beer distributors the opportunity to interact with brewers and vendors and make valuable contacts for future business needs. It also introduces distributors to new brewers as well as new products, innovative technologies and vendors who supply the materials needed to successfully run their operations.

If you are interested in exhibiting at NBWA’s 74th Annual Convention and Trade Show, or would like to see an updated list of exhibitors, take a minute to view the updated Trade Show floor plan by clicking here.

The Convention will also include a forum for candid conversation and insight from industry leaders at the Distributor Member Meeting, which will be held on Sunday, October 16. In addition, this year’s Education Seminar Program is expected to feature more than 20 education seminars, which will focus on a variety of distributor needs.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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