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December 1, 2007
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Cover story
- Creating a Monster
Monster energy drink, made by Hansen Natural Corp., Corona, Calif., keeps the energy drink category interesting by adding more products to its lineup, such as Java Monster, a coffee/energy drink hybrid.

Plant Focus
- Energy Exchange

Beverage Beat
- Cracking the Online Code

Industry Issues
- Kent to Succeed Isdell at Coca-Cola; Widmer, Redhook Breweries to Merge...
- Trend-Tracker: What's in Store for 2008?
- News Briefs
- People

Category Focus
- Higher Ground
Consumer expectations have elevated coffee

New Products
- Best New Products of 2007

Up Close With…
- Hank's Beverage Co.: More than Root Beer

Packaging
- The Best Packages of 2007

Beverage R&D
- Testing Made Easy
Lab testing equipment showcase
- R&D News

Distribution
- Combating Aggressive Drivers

Logistics
- Package Handling Made Easy
Palletizers and depalletizers meet speed and package size flexibility demands

Supplier's Marketplace
- Floor Cleaning Innovations; Vocational Truck...
- Supplier News
- People

The Last Drop
- McBeverage

Advertiser Index
- Index

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