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October 1, 2005
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BEVERAGE INDUSTRY

PLAYING TO WIN
Coca-Cola Enterprises
Change the Rules

Cover Story
- Playing To Win
The largest soft drink bottler in the world knows firsthand the challenges that come with size, but it is hoping to change the rules with a new “one company” focus and a slimmed-down operating structure.

Industry Issues
- News Briefs
- Spirits Brands Change Hands, Pepsi Names Top Bottlers and more...
- People
- The Distribution Tug-of-War

Category Focus
- Shhh! It’s Private!
In some categories, private label is giving brands a run for their money.

Up Close With…
- Izze Beverage Co.: Spreading Good Karma

Marketing
- Genderly Speaking
Gender-specific marketing, whether explicit or implied, lends itself easily to the beverage category.

New Products
- Steven Seagal’s Energy Drink, Liquor In A Box and more...

Packaging
- Inspection And Detection
New inspection equipment makes it easier for beverage manufacturers to detect problems on the line.

Beverage R&D
- Meeting Demand For Organics
- R&D News
- Creators Briefs
- R&D Insider

Logistics
- Vehicle Inspections
- Test-Driving The Kenworth 2006 T300

Supplier’s Marketplace
- Lift Trucks, Shrink Packer and more...
- Supplier News
- People

Beverage Beat
- Drowning In Research

The Last Drop
- Collective Individuality

Advertiser Index
- Index

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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