New Leaf expands distribution of its teas to Asia

January 25, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

New Leaf Teas will now appear in upscale grocery stores in Hong Kong, Taiwan, and Shanghai, China. New Leaf Brands Inc., Orangeburg, N.Y., an all-natural, healthy beverage company, announced that City'super has purchased New Leaf for its line of stores.
 
City'super is a “Mega Lifestyle Specialty Store” that offers a “one-stop-shopping” experience for busy urban professionals in Asia, the company says. City'super has a total of 13 retail outlet stores, with nine locations in Hong Kong, three locations in Taiwan, and one store opening soon in Shanghai, China.
 
“We are excited to expand outside the United States into the fastest-growing consumer market in the world with City'super and initiate our strategy to become a global brand,” said Eric Skae, New Leaf’s president and chief executive officer, in a statement. “New Leaf's lines of healthy, great tasting beverages are a perfect fit with the lifestyle fulfillment concept City'super customers have come to expect. Delivering high quality and exceptional taste is what makes New Leaf ‘the official beverage of taste.’”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked