In its March report titled “Pouches,” Cleveland-based The Freedonia Group indicates that the U.S. pouch market will grow 4.4 percent a year through 2020 to $10.1 billion, primarily driven by the introduction of pouches in new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.
As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.
With myriad issues impacting the planet, including climate change, dwindling rainforests and food waste, the nonprofit organization 1% for the Planet, in partnership with more than 1,200 member organizations and thousands of nonprofit partners in 40 countries, has been championing environmental change since 2002.
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
Report combines greenhouse gas emissions from transportation, refrigeration of beverage in calculations
August 3, 2016
According to a new study conducted by the ICF International, Fairfax, Va., for the Aluminum Association, Alexandria, Va., the combined greenhouse gas (GHG) emissions associated with the transportation and refrigeration of beverages in aluminum cans are lower than those associated with beverages in glass or plastic bottles under the same conditions.
Founded from humble beginnings 25 years ago, New Belgium Brewing started in the basement of its founder Kim Jordan and her husband, Jeff Lebesch, who, along with friends, produced the labels and delivered beer in their station wagon.
Whether planning an expansion or a new facility, the ever-evolving beverage industry necessitates that those involved evolve with it. With trends like SKU proliferation and sustainability impacting the overall beverage industry, a slew of decisions need to be made when planning construction.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!