With its glow-in-dark and LED race car, THE AS Seen on TV brand Magic Tracks, as its ad slogan states, has the ability to “bend it, flex it, curve it to the max” to create a custom speedway for any home.
With the 47th annual Earth Day (April 22) roughly a month away, consumers increasingly are reminded about the environmental sustainability efforts in which they can participate. But consumers aren’t the only ones who try to take the extra step to be more environmentally conscious.
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.
JUST water recently launched six-packs of its responsibly sourced and packaged 100 percent spring water, which now is available at Stop & Shop in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, the company says. Released in response to consumer demand, the new six-pack features a light blue recyclable case and is available for a suggested retail price of $6.29, it adds.
For beverage-makers, the quality and safety of their products are among the top priorities for their brands. When those aspects are threatened, locating and removing tainted products is one of the first steps executed.
The idiom “greasing the skids” commonly is used when describing a mechanism to help matters run smoothly. It is especially apropos for beverage plants that literally have to “grease the skids” with lubricants like oils, greases, pastes and sprays in order to keep multiple pieces of equipment in the supply chain operating at peak efficiency.
Highlights zero-waste achievements in beverage market
November 15, 2016
America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).
New Belgium partners with Been & Jerry's for sustainability initiative
November 14, 2016
Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says.