After being carefully set in a line, when a single domino is knocked over into the next, the entire line will fall. Similar to the cascading effect of falling dominos, changes within the front-end of beverage operations often will cascade through the manufacturing facility all the way to the end-of-line operations, even to case packing and wrapping.
With petroleum fuel prices at their lowest in recent history, the cost of being “green” has been driven higher than ever. Like any technology, green technology must pass the return-on-investment (ROI) test to justify its purchase. Altruistic or community relations have motivated some fleets to invest in the technology, but many fleets insist on a measurable ROI before investing.
Flavor company's portfolio hits on natural and organic trends
February 15, 2016
Virginia Dare is a Brooklyn, N.Y.-based flavor and extract company originally founded in 1835. The company evolved into the Virginia Dare Extract Co. in 1923, with a focus on creating and supplying flavors for the food and beverage, health and wellness, nutritional product, sweet goods, dairy, and pharmaceutical and oral care industries.
Forty years ago, Kenner Products released Stretch Armstrong, an action figure that could stretch from its original 15-inch frame to four or five feet. Although not in the toy-making business, packaging materials manufacturers have had to literally stretch their capabilities to keep pace with beverage-makers seeking clean, sustainable labels that feature vivid colors, images, specialty inks and soft-touch finishes to connect with consumers.
The WhiteWave Foods Co., Denver, announced that 100 percent of the cocoa powder sourced across its portfolio of plant-based, dairy and creamer products within its Americas Foods & Beverages segment will be independently certified sustainable by the end of 2016. All WhiteWave brands based in North America, including Silk, So Delicious Dairy Free, Vega, Horizon Organic and International Delight, using cocoa as an ingredient will make the transition, the company says.
Regardless of a beverage's content or packaging, a plastic or metal cap or closure is necessary to keep the packaging spill-proof and contents fresh. Thus, beverage-makers are committed to giving consumers caps that are easy to open, tamper-resistant and biodegradable while still communicating the brand’s identity by using a variety of colors, shapes and graphics.
Small-scale farmers are a vital link in global supply chains, producing more than 70 percent of the world’s food. Anyone whose supply chains include smallholder farmers will know that many challenges can emerge in communicating and driving sustainability at a producer level.
Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.
With mainstream media reports detailing questions about the sustainability of the planet, consumer interest in these measures is gaining steam. “The Sustainability Imperative,” an Oct. 12 global insight post from New York-based Nielsen, notes that more consumers are adopting sustainable behaviors and expect the same measures from corporations.