Capping several years of steady, modest growth for both domestic and import wines, the wine market in the United States continues to grow, experts note. Fueled by consumers’ interest in fine wine and increased product launches, the market has grown “at mid-single-digit rates on dollars [and] smaller single-digit rates on volume as consumers continue to trade up to more expensive wines,” says Danny Brager, senior vice president of beverage alcohol for New York-based Nielsen. “Sparkling wines in particular continue to grow dynamically at double-digit rates.”
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron Feb. 5 for Super Bowl 51, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and watch the game.