- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Carrollton, Texas-based T.G.I. Friday’s developed a new Buy Your Friend A Beer Facebook application to complement its Better with Brew menu. By “liking” the Friday’s fan page and placing an order through the custom tab, Facebook users 21 years and older can buy their Facebook friends as many as five beers. Recipients receive an electronic gift card to redeem in the restaurant. Purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, including a selection of regional craft beers; non-alcohol beverage or food item at any local T.G.I. Friday’s.
Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.
This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.
In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.