Five winners will visit soccer clubs around the world as part of ultimate sporting experience
May 13, 2014
Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.
Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.
PepsiCo, Purchase, N.Y., reported core earnings per share of $1.09 for the fourth quarter of 2012 and $4.10 for the full year, with organic revenue growth of 5 percent for both the quarter and the full year. Overall, the company reported net revenue of approximately $20.2 billion for the quarter and $66.5 billion for the year. Its beverage division reported net revenue of approximately $6.3 billion for the quarter and $22.4 billion for the year.
PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.
With platforms geared toward athletic enthusiasts, sports drinks experienced a resurgence in sales. The total category increased 14.9 percent to more than $3.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Non-aseptic bottled sports drinks made up most of the category with more than $3.8 billion in sales and a 14.6 percent increase, SymphonyIRI states.