Beverage News

Coca-Cola celebrates 124 years

May 11, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

The Coca-Cola Co., Atlanta, celebrated its 124th birthday on Saturday at the 2010 Shanghai World Exposition with a musical performance to unveil the soundtrack of the company’s marketing campaign for the 2010 FIFA World Cup.

K’NAAN, an African hip-hop artist, and Chinese pop stars Jacky Cheung and Jane Zhang, performed “Wavin’ Flag – Coca-Cola Celebration Mix” during the Coca-Cola Day celebration. The Chinese version of the song is a remix of the English song by K’NAAN.

"Since 1886 inspiring moments of uplift and happiness everyday has been a part of Coca-Cola's DNA – and the cornerstone of the company's success,” said Glenn Jordan, group president of the company’s Pacific Group, in a statement. “It is this refreshingly optimistic view of the world that unites Coca-Cola and Expo 2010. Both of us share a common vision of creating a brighter, more sustainable future. Therefore we are truly honored to celebrate 'Coca-Cola Day' at Expo 2010 – with Shanghai, with China and with the world.”

The celebration also featured the team from Expedition 206, a group that is visiting all 206 countries and territories where Coca-Cola is sold. The team began its worldwide journey in January and has visited nearly half of the markets where the company’s products are sold.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px