It’s hard to believe that only a year ago (April 6, 2016, to be exact) Facebook Founder and Chief Executive Officer Mark Zuckerberg announced via a Facebook post that Facebook Live was available to all Facebook users. In his announcement, Zuckerberg said: “When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”
Since then, the medium has become popular among social media-savvy consumers as it allows for real-time interaction.