As the role of eCommerce expands for many brands, it can be helpful to take a look at the trends and projections influencing it.
In its recent “What’s Next in eCommerce” webinar, Nielsen’s Jordan Rost, vice president of consumer insights, predicts growth avenues for consumer packaged goods (CPG) within eCommerce. Among these, it’s clear that technological innovations are playing a key role. Rost highlighted three new technologies that are contributing to the potential of consumables within eCommerce.