The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
With a history spanning five decades, ITO EN is a vertically integrated purveyor of award-winning, premium and sustainably grown green teas. Along with its portfolio of natural, ready-to-drink (RTD) teas — Oi Ocha, TEAS’ TEA and matcha LOVE — the company manufactures loose-leaf teas, teabags, matcha powders for ceremonial and culinary use, as well as coffee products.