In 2007, Coca-Cola’s bottling operations in Germany were consolidated from eight bottlers into one: Coca-Cola Erfrischungsgetränke AG (CCEAG). The merger left CCEAG responsible for a tremendous overhaul of operations. It not only needed to create a system of efficiency in order to service its massive amount of customers, but it also had to find a new way to connect and engage with shoppers.
Today, CCEAG manages more than half-a-million customers in Germany and is responsible for more than 80 products and 500 SKUs. With 10,000 employees operating out of seven sales regions with 60 operating locations, it was imperative for CCEAG to implement a centralized system that empowered its employees.