Truly Spiked & Sparkling, Jones Soda Co. launch variety packs
Beverage brands launch new packaging sizes, formats
Craft brewery Alpine Beer Co.introduced its fan-favorite Willy VanillyAle to consumers nationwide in 12-ounce glass bottles. A vanilla-spiced American wheat ale, Willy Vanilly previously was a draft-only offering exclusively served in the Alpine Beer Co. tasting room and restaurant in San Diego. Willy Vanilly now will be sold as a year-round beer in six-packs across the country, the company says. Brewmaster Patrick McIllhenney added vanilla to enhance the flavors in the company’s mildly-hopped American Wheat Ale, Willy. In doing so, McIllhenney was hoping to develop a gateway” beer for those just beginning to explore the world of craft beer, but found that the balanced flavor profile of Willy Vanilly appeals to craft beer aficionados and novices alike, it adds.
Hansen’s and Blue Sky sodas have relaunched with new branding and fresh packaging. Hansen’s Sodas packaging now features a throwback logo and glass packaging that nods to the brand’s 40-year-old roots in Southern California, along with a new tag line, “This is What Original Tastes Like.” Blue Sky Sodas unveiled new branding and a new tag line, “Rooted in Real.”