Celebrating its 40th anniversary, Davidson’s Organic Teas launched a company rebrand featuring redesigned packaging. The new packaging’s rich color effectively highlights the tea’s quality, health benefits and convenience, while the bright color highlights the refinement, grace and maturity Davidson’s has gained from experience and captures the essence of the tea inside, the company says. Additionally, each product category within the major line has its own graphic, each slightly different but unified with all of the others, it adds. “A lot has changed since Davidson’s first started blending spices 40 years ago,” said Kunall D. Patel, co-owner of Davidson’s Organics, in a statement. “And with consumers living a busy lifestyle today, they want simplicity, value, health benefits and convenience all packed into a simple format to make a purchasing decision. Our new packaging design meets all these needs, and provides a visually friendly and clean label for information product benefits, company background, certifications and ingredients.”
Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey. The new packaging is a natural evolution for the brand, the company says. The redesign is a complete overhaul that considered every possible component, including the bottle’s shape, fonts, label size, copy and color palate, it adds. The black-and-white drawing of Knappogue Castle, the brand’s namesake, remains on the label, the only consistency from the previous packaging. The hedges have been trimmed in the new image, allowing for better visibility of the castle itself, it adds.