Originally written and performed as a Christmas song, “Fruitcake” extols the virtues of cinnamon by proclaiming, “Cinnamon, cinnamon, don’t forget the cinnamon. Cloves and spice will make it nice, but don’t forget the cinnamon.” In addition to being a popular baking ingredient, cinnamon also is resonating as a popular flavor within more beverages, experts note.
In Beverage Industry’s 2016 New Product Development Outlook Survey published in January, 45 percent of survey respondents identified cinnamon and mint as popular non-fruit flavors. Looking forward, 10 percent of respondents named the spice ingredient as a top-selling flavor for 2016, tied with apple, coconut, grape, mint, orange, passion fruit and peach.