Dewar’s brings Scotch making to life in virtual reality campaign
360-degree video showcases Scratched Cask
Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can follow the scratching and charring process involved in the creation of the brand on their mobile phones, tablets and desktop. Dewar’s also will offer customized virtual reality viewers at select retailers across the country as well as shipping directly to consumers — through social media and the website — enabling consumers to feel as if they are in Scotland experiencing the process, the company says.
"Dewar’s is proud of the time and dedication that goes into the creation of our whisky, and we are excited for fans to gain a better understanding of exactly how our products are made," said Dan Pilas, vice president and brand managing director of Dewar’s Blended Scotch Whisky Portfolio, in a statement. "Virtual reality gives us the unique opportunity to share our passion and give consumers a closer look at our home in Scotland."