2015 State of the Beverage Industry: CSD's churn out innovations
Natural varieties gaining traction in United States
Although the carbonated soft drink (CSD) market remains one of the leading categories when it comes to dollar sales, it has faced several challenges within the past few years. According to data from Chicago-based Euromonitor International, the CSD category reached $36.8 billion in dollar sales in 2014. This is down from the $39.2 billion the category experienced in 2012, it reported.
According to Howard Telford, senior industry analyst of beverage for Euromonitor, retail sales of CSDs were down 3 percent in both volume and dollar sales in 2013-2014 in the United States.