Krispy Kreme, Massimo Zanetti Beverage USA announce coffee licensing agreement
Krispy Kreme packaged coffee now available at amazon.com, other U.S. retailers
Krispy Kreme, Winston-Salem, N.C., and Massimo Zanetti Beverage USA, Portsmouth, Va., announced a multi-year licensing agreement for Massimo Zanetti to roast and distribute Krispy Kreme coffee for sale in grocery, mass-merchandise and club stores as well as online at www.amazon.com. The duo plans to expand availability to other online locations in the future.
As part of the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12-ounce branded bags of Krispy Kreme ground coffee in Smooth, Decaf and Rich blends now are available for purchase at retailers throughout the United States and online at www.amazon.com. The duo plans to soon launch the products at www.shopmzb.com as well.