Johnnie Walker releases Blue Label Year of the Ram bottle
Limited-edition bottle celebrates Lunar New Year
Johnnie Walker released its second-annual collector's edition bottle to commemorate the Lunar New Year: Johnnie Walker Blue Label Year of the Ram.
This special-edition package marries traditional Chinese ceramic artistry with one of the House of Walker's rarest and most luxurious Scotch whisky blends, according to the brand of Norwalk, Conn.-based Diageo North America. The ram's associations with good fortune, beauty and a determination to reach new heights inspired the packaging design, which features artwork depicting three rams standing in distinguished positions, a traditional reference to the Book of Changes signifying a New Year of great fortune, it notes. Plus, when four bottles with their signature Johnnie Walker slanted labels are placed side by side, a single image unfolds, incorporating the concept of a Chinese scroll painting, the company says.