San Antonio Spurs’ Matt Bonner named brand’s new ambassador
Austin, Texas-based Big Red Inc. signed San Antonio Spurs Forward-Center Matt Bonner as its newest brand ambassador. Nicknamed “The Red Mamba,” Bonner will appear on Big Red soda displays at hundreds of stores across central and south Texas beginning this month. Next spring, the brand also plans to host a text-to-win sweepstakes through which fans can win Bonner’s autographed Spurs jersey.
“As a Texas-based company, we’re excited to welcome local legend Matt Bonner to the Big Red team,” said Thomas Oh, Big Red’s senior vice president of marketing, in a statement. “Big Red is San Antonio’s No. 1 flavored soft drink, and Matt is the only redhead in the NBA. So, it makes perfect sense for San Antonio’s two favorite reds to partner together to get fans pumped for another championship season.”