Beer brand aims to help brings pals together for Friendsgiving
To help consumers celebrate Friendsgiving, a Thanksgiving celebration with friends that usually happens before or after Thanksgiving, Budweiser is introducing new packaging. The brand of St. Louis-based Anheuser-Busch will offer a limited-edition, handmade wooden crate with 18 Budweiser beers and two pilsners glasses. In addition, the beer bottles will feature authentic, classic labels from 1918, 1933 and 1976.
Only 10,000 of the wooden crates, which are handmade by Vintage Editions, Taylorsville, N.C., will be available, hitting shelves across the country this week. Consumers who find and purchase one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.