Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene. Drew Adelman, chief executive officer of the brand’s Red Bank, N.J.-based parent company Devotion Spirits Inc., previously was involved with nightclub chain Polly Esthers Culture Club. The experience inspired him to venture into the spirits side of the business to craft a better way to enjoy alcohol.
“We wanted to come up with something that was conducive to our lifestyle, like for those trying to stay healthy, stay fit, but also [have fun] in nightclubs,” he says. “It was kind of a clash of two worlds to come up with something [alcoholic] but as close to [healthy] as we can get.”