Beverage News

Bacardi expands premium sipping rums into California

Expanded distribution follows launches in Miami and New York

Facundo Rum CollectionCoral Gables, Fla.-based Bacardi U.S.A. Inc. is expanding its Facundo Rum Collection of four hand-blended, aged sipping rums into California, following the products’ successful launches in Miami and New York in late 2013. A tribute to Bacardi Limited founder Don Facundo Bacardi Massó, the rums are all sourced from the Bacardi family’s private rum reserves.

“We are honored and humbled by the amazing response we have received for the collection,” said Facundo L. Bacardi, chairman of Bacardi Limited, Hamilton, Bermuda, in a statement. “Facundo showcases my family’s dedication to the art of rum, and we believe it offers a distinct experience unlike any other luxury sipping spirit. The Los Angeles and San Francisco markets are international hubs for culture, cuisine and luxury spirits, and we look forward to their warm welcome of the Facundo Rum Collection this fall.”

Chosen from 300 hand-selected blends sourced from the Bahamas, the four blends in the Facundo Rum Collection are released once a year under the guidance of Bacardi master blender Manny Oliver. This year’s fall release will be distributed in limited quantities to select on- and off-premise accounts in its current markets of Miami and New York, as well as the two new markets of Los Angeles and San Francisco.

“The West Coast marks a natural progression in establishing the Facundo Rum Collection in markets primed for luxury rum and new spirits that possess this kind of rich legacy, craftsmanship and rarity,” said Arvind Krishnan, vice president of marketing for rums at Bacardi U.S.A. Inc., in a statement. “We are excited to bring the collection to California and introduce consumers to rum as an art form.”

Neo, the first entry in the collection, is a blend of rums aged up to eight years before being filtered to remove color, resulting in a sheer blond hue, the company says. Smooth and balanced with sweet floral and almond notes, Neo is an aged, light sipping rum that can be enjoyed on the rocks or in a new twist on the classic Old Fashioned cocktail, it adds.

Eximo, a medium- to heavy-bodied dark rum, is the only rum in the collection that is blended before aging in a barrel for 10 years. This rum imparts a nutty flavor with hints of vanilla when sipped and is best enjoyed on the rocks or in an elevated classic cocktail, such as a Manhattan or Old Fashioned, the company notes.

Exquisito is a bold, dark rum blend that marries rums aged seven years with rums aged 23 years. Finished in sherry casks, the rum delivers a warm taste with notes of raisins and toasted nuts, the company says. Exquisito is best enjoyed neat, it adds.

Lastly, Paraiso is a blend of dark rums aged up to 23 years that is filtered over activated carbon and then rested in French (XO) casks. Paraiso imparts notes of chocolate, dark caramel and toasted walnuts and is best enjoyed neat, according to the company.

For more information, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!