Maxwell House, Gevalia, Yuban and McCafé brands to join family of Keurig brands
Waterbury, Vt.-based Keurig Green Mountain Inc. and Northfield, Ill.-based Kraft Foods Group Inc. announced a multi-year licensing, manufacturing and distribution agreement for Kraft's branded coffees in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the United States.
Under the new agreement, Kraft coffee brands Maxwell House, Gevalia, Yuban and McCafé will be available in the United States starting in fall 2014 in a variety of licensed Keurig portion pack formats for both the at-home and away-from-home channels, including K-Cup packs for use in Keurig K-Cup Single Cup Brewers and the forthcoming Keurig 2.0 Brewing System; K-Carafe packs for use in the Keurig 2.0 Brewing System; and Keurig Bolt packs for use with the Keurig Bolt Carafe Brewing System, which is suited for large office and foodservice locations.