World Cup-themed cocktails quench thirst for soccer action
Ketel One Vodka releases cocktails to cheer on Brazil, Chile, the Netherlands and Mexico
Since the start of the FIFA World Cup on June 12, soccer (or football) has taken the world by storm. Just this week at IFT in New Orleans, tradeshow attendees gathered around exhibitor booths with TVs to catch the action. In some moments, you almost forgot you were at a tradeshow when the fan crowd roared and cheered.
Fans are taking these soccer games very seriously and tuning in wherever they are — whether that be at home, at work or on-premise. According to Offerpop, 3.6 billion people worldwide are expected to tune in for the 60 World Cup matches over 32 days. To put that into perspective, that number represents about half of the world’s population.